Picture
So if you haven't already heard about the fabulous new premier e-boutique Daloo3a, it is my pleasure to formally introduce you.

Founded by my close friends Lana Khoury and Mohamed 'Kaku' Saeed. 'Daloo3a' meaning 'spoilt' in Arabic really harmonises with the concept of the company. This online retailer sets itself apart as they offer their fashion conscious clientele an array of eclectic designs by upcoming designers from across the globe. Not only does this tantalise and excite the consumers but Daloo3a also facilitates a platform for emerging designers to showcase their collection internationally.

Last night was their big launch party at Movida in London and in true Daloo3a style, guests were spoilt to the max. Items by the designers were displayed beautifully for everyone to view while sushi and cupcakes were being served. What's more with sponsors like Russian Standard Vodka and Patron Tequila, you don't need much of an imagination to know drinks were flowing.

As can be seen on their website, 'Daloo3a is not just an online fashion destination - it's a lifestyle'.
www.daloo3a.co.uk/

Picture
Kaku & Lana presenting Daloo3a
 
Boy London has revitalised after a period of solitude and depression after hitting it hard in the 70's with the likes of Madonna and Andy Warhole being avid clients of the brand. Boy is now definitely coming back with a vengeance with the likes of Rihanna, Nikki Minaj and Chloe Sevigny rocking the label. Viva la Revolución!
 




Personally I’m not a fan of hats on men (most guys I know have felt my wrath when they were caught strutting one), whether its caps, bowlers, fedoras ... whatever; very rarely, in exceptional cases would I compliment a man wearing one. That said however, without sounding biased, some hats on some women look particularly funky and are definitely flattering.  
Autumn/Winter 2012 sees the likes of Stephen Jones’ eccentric Victoriana hats for Marc Jacobs, 1920’s inspired hair pieces by Dolce & Gabbana and Emporio Armani, masculine felt hats by Ralph Lauren and Donna Karan and so on ... I’m eager to see how the public will pageant these in the streets later this year.
    

Yay!


Nay!

 
For those of you who truly adore all things fashion and yearn for an exceptional memorabilia, the phenomenon that is Daphne Guinness will be auctioning off 100 sought after items from her wardrobe on June 27th at Christie’s in South Kensington; proceeds going towards the Isabella Blow Foundation. The Daphne Guinness Collection will be exhibited to the public from June 23rd until the day of auction, and include pieces from Chanel, Balenciaga and many more to boast. 

 
Hunting for the latest designer t-shirt label? Take a look at Les Benjamins. LB is a new UK based luxury casual wear brand specialising in t-shirts. At present, they only cater for men and as most men complain about the cut of t-shirts not being what they want it to be (comfortable yet flattering), LB merges urban wear with an avant-garde tailored fit. You be the judge ... 
For more info on LB contact:

Merita Ramadani, Head of Sales  -  [email protected]
 
Young, inspiring businesswomen who prefer to be their own boss!

Whoever you may be, starting something from scratch requires a great deal of imagination, creativity, determination and patience in order to turn those dreams into reality. 

It’s not the 1950’s anymore! Women do not depend on men to provide them with power and wealth. We can build our own enterprise on our own merit. And although there are many ladies out there that should be recognised and praised for their accomplishments, I have chosen these specific invigorating individuals as I have had the pleasure of witnessing, for the most part, their rise to success and I wish them all the luck from here on out. 

Charlotte Woodroffe, Co-Founder of Hardware LDN

Now this lady is ONE HELL of a multi-tasker! Take MY word for it! As well as being in her final year (most hectic year) studying full time at university, she is running one of the hottest new underground fashion labels along with her friend and co-founder Jessica Horwell. 
Charlotte reminisces her first business venture at the age of 16, Smooch, which hosted underage parties at West End nightclubs; “Hardware LDN has been more of a success in many ways - not only has it developed and grown to a much greater scale than Smooch did, but I have learnt so much that cannot be taught in a classroom. I know what it’s like to operate on excitement and much of the time - fear.” She advises that “commitment, tough skin and motivation is integral to anyone thinking of starting their own business.” 

Hardware LDN continues to amplify day by day and I for one am expecting big things not only for the brand but for the multi-tasker herself, Ms Woodroffe. 

Check out up-coming musical talent, Rita Ora rocking a Hardware LDN Whoreware Bra. 

Victoria Baker-Harber, Owner of Elle-en-Jette

When she’s not strolling down Kings Road with her Louboutin's filming E4’s Made in Chelsea, Victoria works vigorously on her swimwear label. 

Her mission - to make any woman of any shape, look a million bucks in her Elle-en-Jette swimwear!

For all of you wondering, Elle-en-Jette is a French expression, notorious amongst young French speakers. Directly into English it translates as ‘it throws some' ('she throws') but as a phrase it describes a stylish woman that oozes wow factor! 

When asked about her inspiration behind Elle-en-Jette, Victoria expressed that “the idea of creating a swimwear line evolved over a few years after always having an avid interest in the market and lack of versatility in terms of what was available for women. Elle-en-Jette is truly unique in its concept of versatile swimwear which will take the wearer from beach to bar.”

As most women dread bikini season and hit the gym at least a month in advance, Victoria assures that her swimwear is “exceptionally flattering, as it focuses specifically on preventing/masking problem areas commonly noted on women - anything from love handles, small/large bust, stomach region ('spare tyre'), or tops of the arms!”

“I have searched high and low at every available cut on the market, as well as studied archives of swimwear as early as the first bikini to examine what truly works on the female body, and being the ultimate perfectionist, I wouldn’t be satisfied with anything less than perfection and 100% satisfaction from anyone who buys one of the Elle-en-Jette pieces!”

“Hopefully after the debut collection I will launch into hats with changeable brims (panama style) and large floppy hats, kaftans and beach cover ups, and who knows in the future where Elle-en-Jette may go!”

The perfectionist herself will be holding a big private sale around June, so keep your eyes peeled for that. Otherwise Elle-en-Jette online  (www.elle-en-jette.com) will be launched June/July 2012.



Firuze Aygun Osman and Burcu Aygun, Owners of Fibu Trend

A fan of online shopping? Well those of you in Turkey have a brand new online fashion outlet to look out for in 2012. According to Firuze, Fibu Trend originates from two sisters passion for fashion, “we were both born and bred in London but we were also brought up with the influence of the Turkish culture. Over the years we visited Turkey on countless occasions and felt extremely inspired by the Turkish traditions. My sister and I always wanted to establish a business of our own and when we came up with the idea to build a prospectus online fashion business, we jumped at making it work.” 

Fibu Trend will be launched later this year and will supply the ladies in Turkey with the latest fashionable outfits with an affordable price tag.