So if you haven't already heard about the fabulous new premier e-boutique Daloo3a, it is my pleasure to formally introduce you.

Founded by my close friends Lana Khoury and Mohamed 'Kaku' Saeed. 'Daloo3a' meaning 'spoilt' in Arabic really harmonises with the concept of the company. This online retailer sets itself apart as they offer their fashion conscious clientele an array of eclectic designs by upcoming designers from across the globe. Not only does this tantalise and excite the consumers but Daloo3a also facilitates a platform for emerging designers to showcase their collection internationally.

Last night was their big launch party at Movida in London and in true Daloo3a style, guests were spoilt to the max. Items by the designers were displayed beautifully for everyone to view while sushi and cupcakes were being served. What's more with sponsors like Russian Standard Vodka and Patron Tequila, you don't need much of an imagination to know drinks were flowing.

As can be seen on their website, 'Daloo3a is not just an online fashion destination - it's a lifestyle'.
www.daloo3a.co.uk/